R. Royce Ringsdorf, S.E.C.

Born and raised in the Midwest, Royce received his secondary education at the Missouri School of Mines, and Bakersfield College where he majored in Business Administration. Receiving his real estate license in 1956, Ringsdorf worked principally in the sales area until 1966 when he began his specialization in the real estate exchange field with an office in Visalia, CA. Royce was an early member of the Society and a prolific educator and writer. He authored books on “The Basic steps in Real estate Exchanging”, “Real state Counseling for Results”, “Real Estate Formulas” and wrote many articles for exchange publications that have been read again and again by professionals.

Royce was famous for the K.I.S.S. Formula: KISS. Not just a romantic or affectionate action. The K.I.S.S. Formula is one thing that we, in the real estate and especially the exchange business, should never forget. It means – Keep It Simple, Stupid!! The Keep It Simple speaks for itself and the Stupid is there to get your attention.