We can learn how to be more productive in the equity marketing arena by studying some of the things that don’t work. After attending several hundred local, regional, and national marketing sessions, I have seen brokers continue to repeat the same mistakes multiple times to the detriment of themselves, their clients, their fellow brokers and the marketing meeting. Although there are more, we will discuss 7 SINS that I think are repeatedly violated. Examples and case studies will be used, with interaction from the attendees.
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