Methods of Effective Marketing

Peter R. West, S.E.C., CCIM

January 15, 2023 | 9AM-5PM

Plano, Texas

Peter R. West, S.E.C., CCIM Peter is licensed in MA, NY, VT and FL He has been awarded the prestigious S.E.C. designation from the Society of Exchange Counselors and he also holds the CCIM, ABR & CRS designations. Peter West has been a Realtor since 1984. No stranger to the business, Peter has worked in residential, commercial, appraisal, land, new home sales and as a mortgage originator. Currently he focuses on commercial & investment development for his own behalf or for clients on a nationwide basis. Besides his real estate practice, he is the Vice President and partner of a modular building company, Modular Building Systems, Inc. His approach with clients, whether real estate or construction, is based on a “counseling” model versus a sales approach. Peter is a former National Sales Trainer for Century Real estate Corp. He is a national moderator for commercial equity marketing sessions and a popular and frequent presenter at state and national conventions.

Topics Include:

  • Foundation Principles of Real Estate Marketing
  • Counseling is the Foundation of Effective Marketing and the Completion of Transactions
  • Preparing to Market Properties and Buyers
  • Understanding the Benefits being Offered
  • Property Information Package
  • Transaction Formulas
  • Building a Multiple Property Transaction to Get to Closing
  • Marketing Venues

Cost: $150.00


  • Course Materials
  • Continental Breakfast
  • Sunday Hospitality Reception from 6-7pm
  • Self-parking

The Education Course does not give access to the General Session Meeting Monday-Wednesday.

Education Location:

  • Hilton Dallas/Plano Granite Park
  • 5805 Granite Parkway Plano, Texas 75024

Hotel Website


The mission of the Education Foundation is to establish a fund to encourage and financially support education programs related to real estate, particularly in the area of creative transactions and professionally structured equity marketing techniques.

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